table set "ovale" design ronan & erwan bouroullec

Service de table "Ovale" - design Ronan & Erwan Bouroullec, 2010


        This is how Ronan described their project: "The ovale" collection strives to be original, but it also wants to be rustic and traditional. We set out in pursuit of delicate expression. This composition speakes about every day life, about breakfast, lunch, about everyone getting together for dinner. There is a desire for simplicity". He then coined a new expression to describle Alessi, a likeness that appels to me "For me, Alessi is very similar to the operation described in Tim Burton's 'Willy Wonka and Chocolate Factory'. A wonderful factory where Alessi produces cakes and sweets. Let's say, with this collection, that we triend to reach an equilibrium: a project that's not too sweet, l'd say rather delicate".
        Delicate, slightly expressive, simple, almost neo-primnitive, delibertely saving "Hold the sugar!" The complete table service, "Ovale", marks the entry into the Alessi catalogue of the two brothers from Brittany. I am very grateful to them not only for this beautiful project with its subsidiary expressiveness I'm sure will find its way among the major pièces de resistence of our catalogue, but also for having having coined the expression producteur de sucrerie (Producer of sweet things), which is worth Starck's definition in the '80s, Alessi est un Marchand de bonheur (Alessi is a Merchant of happiness).  (Alberto Alessi)

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